How Personal Branding Helps You Find Side Gigs

hiring for executive positions

It’s easy to advertise your skills, but hanging up flyers or creating social media accounts that simply list what you provide will not appeal to prospective clients.

There’s just too many people already doing those things, and those looking to hire are not just going to pick anybody. They’re going to choose the people who appear most professional, and are easiest to access.

The perks of having a side job are sweet, but if you want to take advantage of them, you should probably establishing your own personal brand online. This is a guide to how and why creating your brand is important if you ever want to gain clients independently.

It makes you stand out.

For a personal brand to actually be personal, it has to be original and memorable.

Branding distinguishes you from competition. While there are multiple people or companies offering the same service in the same places, it is important to be perceived as the best, and this starts online.

What’s the first thing you think people do when they come across your brand?

They Google you. And, often this can be the difference between getting hired or never hearing back from a prospect. In fact, almost 50 percent of people have found a reason not to work with somebody based on online searches of their name.

Make sure your online reputation is up to snuff.

It connects you to clients.

A bold personal brand appeals to emotion.

Creating a brand for yourself will help you to interact with the target audience consistently, and they will become familiar with your personality, and, more importantly, your work.

The consistency of your brand helps to build trust between you and your audience, and that trust is important if they’re going to do business with you.

It builds credibility.

A personal brand connects you directly to your services.

A potential client wants to know what you can do, and they want to see proof such as examples of work or testimonials. You will quickly build credibility with an audience if you create a buzz around your work, especially if that buzz is coming from people who previously hired you.

The process of building a brand can be intimidating, but once you start to get a little credibility in your industry, it snowballs from there. Clients want to see that others have been happy with your work, and they want to see you engaging all the time.

It encourages face-to-face networking.

It never hurts to network with people face-to-face.

It creates a connection to you as a person, which could be the difference between clients choosing to stick with you or move on to another person down the line, for later projects.

Of course, face-to-face networking isn’t limited to in-person encounters. You can use video messaging services like Skype to connect that way, but being there in the flesh will create a stronger connection.

Plus, it opens more doors. Instead of looking for work on large aggregator job sites where the competition is heavier, you can try searching local sites in your area. That way, you can offer to work onsite and gain more credibility, while giving the employer more oversight on your work.

Get started by setting a timeline.

As you are building your brand, it is important to set time aside to perfect it.

Using your time wisely when creating personal brand is necessary if you are still holding a full-time job. If that’s the case, you should consider setting up a schedule and splitting your time reasonably between creating your brand, establishing your side job, and focusing on your current position.

Plan how many hours of work you want to put in each week. As the first weeks go by ask yourself if you’re where you want to be.

If your branding efforts are helping you in finding side gigs, maybe you should consider putting more of your time into your side gigs — maybe even try to make a side gig a permanent job if the income matches your needs.

On the other hand, it’s hard to find constant work in any industry. If the time split isn’t working out, perhaps try to dial back the side work and focus on the career in front of you.

Susan Ranford is an expert on job market trends, hiring, and business management. She is the Community Outreach Coordinator for New York Jobs. In her blogging and writing, she seeks to shed light on issues related to employment, business, and finance to help others understand different industries and find the right job fit for them.

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