You have a unique business idea, a strong business plan, and a whole lot of chutzpah. Now you just need to figure out how you’re going to run your brand new business on a very small budget.
The good news is, with technology being where it is, you may not have to stress so much about where you’ll rent your office space or how to improve your working conditions. Here are five benefits of turning your new business into a completely digitized company.
- You have a wider range of employment options. You’re not the only small business looking for talent. There are 400 million entrepreneurs operating around the world. By going digital, you’re opening up your talent pool to a wider range of employees. For instance, you may need a copy editor but can’t find one with the experience you need in your city. If your employees can work from home, you can hire an experienced copy editor from another state.
- Your employees are more productive. Approximately 86% of U.S. workers commuted to work by car in 2013 alone. According to a study by Sun Microsystems, employees who from home use 60% of the time they would have spent commuting actually doing work.
- You can focus on your company website. When you’re running a business that has a storefront or an office, your company website is just one part of your brand identity. But when your business is completely digital, your website is the face of your company. This may sound more intimidating, but it’s actually a good thing. It only takes 0.05 seconds for an online user to form an opinion about your website. If you don’t have to worry about how your store or office looks, you can focus all of your attention on improving the look and experience of your company website.
- You have better working conditions. When your business is completely digital, you can provide many of the working conditions that modern employees are looking for including flexible working hours and teleworking.
- You don’t have to pay for an office space. Depending on your type of business, you don’t need to pay for office space if you’re entirely digital. All you need is a home office. However, it is important to remember that your business needs some type of P.O. box. Consumers are less likely to trust a business that doesn’t have an address provided on their website. A business address says your company is real and it creates a professional image even if you’re not physically using that address.
Digitization may sound intimidating, but it’s easier than you think. By going completely digital, you can get your business off the ground more efficiently and affordably so you can focus less on costs and more on successes.
