Estimates suggest that US consumers used nearly 2.84 billion coupons in 2018.
People love to use coupons because they love the idea of getting a great deal. Thus, if you own a business, coupons can be a great way to generate some buzz.
However, if you’ve never used coupons as a means of promoting your business, you might have some doubts. Do coupons really help improve the revenue of a business? What if people don’t buy from you after they’ve used a coupon?
Read on to learn more about the benefits of coupon advertising. If you have some doubts about this approach, you will soon learn why coupons are a good thing for your business.
Let’s begin!
1. Generate New Customers
Coupons like these walmart coupons can be incredibly helpful when it comes to generating new customers.
This is because coupons provide potential customers with an incentive to purchase from you instead of a competitor.
After all, if you and a competitor offer similar products, a customer might buy from you, just because the coupon makes things cheaper.
2. Build a List of Customers
One of the main worries businesses have when using coupons is that customers will no longer buy from them, once they’ve used the coupon.
This is a fair concern, but you should look at coupons as a tool to grow your business, rather than a means of generating short term revenue.
If you go about things the right way, coupons can allow you to build a list of customers that you can market to over and over again. So, while you might lose money when a customer uses a coupon, it doesn’t matter so much.
That’s because you now have someone who knows and trusts your brand. This individual will, therefore, be highly receptive to any kind of marketing you do in the future.
3. Generate Awareness for Your Brand
Another good thing about using coupons is they allow you to generate some awareness for your brand.
This is because every coupon you distribute is going to represent your brand in some form or another. For instance, your coupons might use the colors you use within your logo. You might also use the same kind of typography that you use throughout your website.
It’s worth noting that you don’t have to spend a lot of money to create custom coupons that represent your brand. With the help of a coupon generator, you should be able to whip up a great coupon design, in a short period.
If you’re going to distribute these coupons by hand, you’ll want to think about printing the coupons on high-quality paper. This will help set a good impression for your brand, and will also ensure the coupon can withstand any wear and tear.
Will You Make Use of Coupon Advertising?
This post should hopefully make a solid case for coupon advertising and why the concept is something you should consider.
Before you run a coupon campaign, make sure you have a means of collecting details from customers. In doing so, you’ll be able to market to these people, for years to come.
Running your first coupon campaign can be an intimidating experience as you never know how things will turn out. But if you can muster the courage to issue just one coupon, you’ll soon wonder why you didn’t do this kind of thing earlier.
Do you have any tips on using coupons to promote a business? If so, please share your thoughts in the comments section.
